Web development
At Rambletype, we understand that your Website is a vital part of running your successful business or organization.
We like to spend a lot of time asking questions and trying to understand the key drivers in your business, and then we design your site to drive the actions you want to see your site visitors take.
We use that knowledge to drive decisions about the right technology to use when we build your site.
At Rambletype, we’ve made websites focused on a huge variety of industries, from tourism to retail to adventure sports. Our broad experience with lots of different clients has given us a lot of design flexibility and a lot of background knowledge on what works and what doesn’t. Here are some of the key skillsets we bring to the table:
Content management systems
Content management systems like WordPress, Drupal, Django and Joomla were designed to make it easier to separate the design of your site from the process of managing your text, photo and video content. At Rambletype, we’ve got more than 20 years of experience working with CMS systems — we were building ad working inside some of the earliest CMS systems out there. We can help you get the most out of your system and help you understand how to manage your Web content efficiently.
Custom databases and search tools
Most modern Website systems like WordPress do a lot of cool stuff for you “out of the box.” But we’ve found lots of clients need custom data types built for things like business directories, calendars, employee listings or job boards. We’re able to build those custom solutions inside of WordPress or Drupal so you can achieve your business goals without having to maintain separate systems.
Do you have lots of data? Is it hard to find what you’re looking for?
We also have expertise in creating strategies for categorizing, sorting and searching through your data and for presenting that data in a way that’s easy for your site visitors to understand.
Search Engine Optimization
Our strategy for SEO is simple. We work with you to develop great content, with a proper amount of content density and presentation, with best-of-breed technology to make your content highly visible to search engines. And then we work with you to make sure you’ve got a plan to keep your site from getting stale.
Analytics integration
We believe that you absolutely must measure the performance on your site to understand what’s working and what isn’t working. So we implement Google Analytics tracking, Facebook pixels and any other third-party analytics you’d like to use. Plus, we can create custom tracking in those platforms to track sales or conversions across your site.
Advanced training
Sometimes people hire Rambletype simply to train them on how to use the WordPress or Drupal site that someone else designed for them. We’re pretty good at turning the geeky part of the content management system into a series of steps anyone in your organization can use to keep your site fresh. We tell people we’re willing to train you until your head hurts.
Responsive design for mobile devices
Most sites we work with these days see more than 60% of their traffic coming from mobile devices. If your site doesn’t work well on a phone or tablet, your visitors are very likely to leave. We use responsive design so we can design the site on one platform and have it adjust as it hits different screen sizes.